NANOG Event Social Media Video Campaign
Real-Time Live Event Campaign Strategy Engineered a multi-channel, short-form content strategy to capture live conference momentum, translate complex technical discourse into engaging narratives, and build real-time brand authority. Directed end-to-end creative vision, editorial pacing, and field production strategy.
Key Impact & Strategic Value
Audience Retention & Reach: Maximize live event visibility by leveraging real-time attendee narrative arcs, accelerating peer-to-peer distribution and community reach.
Content ROI & Asset Scaling: Transformed high-throughput live field coverage into an agile suite of evergreen digital marketing assets to power multi-channel post-event campaigns.
Event Marketing Campaign: NANOG 97 Halloween Special: Capitalizing on the conference falling on Halloween, I developed a lighthearted, culturally relevant micro-content campaign. By blending seasonal humor with technical networking topics, this reel drove real-time audience engagement and brought a fun, community-focused energy to our live event coverage.
Roaring Fork Leadership - Fear.LESS Storytelling
Roaring Fork Leadership is a non profit that equips individuals, teams, and communities with the practical skills and confidence needed to drive real, positive change in their communities. During the Pandemic, the organization wanted to create branded content to accomplish the goal of building resilience and staying positive during challenging times. Independently conceptualized, shot, and edited "Fear.LESS Storytelling," a six-episode weekly social media series on resilience. Served as sole producer, leading the entire lifecycle from initial narrative design to final multi-platform release.